What’s Broken, What’s Working

The way researchers analyze qualitative data is shifting fast. For our 2025 Trends in Qualitative Data Analysis report, we interviewed 80 qualitative research pros to uncover what’s working, what’s broken, and what’s coming next in qualitative research workflows. If you are still relying on outdated tools like NVivo or stitching together notebooks and spreadsheets, you are falling behind. This report breaks down the exact patterns, platforms, and pivots shaping the future of qualitative research.